Digital Marketing Manager - Trusted Nurse Staffing

Buffalo, New York

Post Date: 05/23/2017 Job ID: JN -052017-833 Industry: Registered Nurse (RN)

Trusted Nurse Staffing is looking for a creative Digital Marketing Manager to lead our digital marketing campaigns. We were named Western New York s fastest growing company in 2016 by Business First and are now focused on creating digital marketing strategies that will drive more nurses and healthcare facilities to our company. That s where you come in!

If you live and breathe digital marketing and able to lead campaigns from concept to execution, we want to talk to you. The ideal candidate is self-motivated, ambitious, and brings a great attitude every day.

You should be comfortable looking at campaign performance analytics and offering creative solutions to stretch our reach. A strong understanding of PPC, SEO and website optimization is highly preferred. Developing social media content and strategies will also be in your wheelhouse, so content writing experience is a major plus.

We re not your typical workplace we work hard, play hard. You have an opportunity to join our team and spearhead growth strategies through digital marketing. You can expect a fast paced, goal-oriented, work environment filled with passionate professionals that share the same mission to please our customers, grow as a company and be the best in the staffing industry.

If you are a natural born leader with an entrepreneurial spirit who is ready to grow a successful marketing career, let s talk!


Responsibilities

  • Develop and manage paid search, display, retargeting, SEO/SEM

  • Design, build and maintain our social media presence and ad campaigns

  • Manage website optimization and create goals and benchmarks to meet

  • Create landing pages and forms

  • Write content for website and social media channels

  • Measure, analyze, and report on the performance of all digital marketing campaigns

  • Plan, execute, and measure experiments and conversion tests

  • Brainstorm new and creative growth strategies

  • Identify trends and insights, and optimize spend and performance

  • Collaborate with business development team to identify new market opportunities

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

  • Provide thought leadership and perspective for marketing strategies

Requirements

  • BS/MS degree in marketing or a related field

  • 1-3 years of experience in leading digital marketing PPC, SEO/SEM, and display advertising

  • Google AdWords experience required - AdWords Certification a plus

  • Understanding of social media platforms and experience managing social media strategies

  • Solid knowledge of website analytics tools (i.E. Google Analytics)

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Experience in optimizing landing pages and sales-marketing funnels

  • Experience with A/B and multivariate experiments/testing

  • Working knowledge of ad serving tools

  • Strong analytical skills and data-driven thinking

  • Up-to-date with the latest trends and best practices in online marketing and measurement

  • Working knowledge of HTML and CSS a plus

  • Working knowledge of SEO best practices a plus


Our employees enjoy a great benefits package:

Paid vacation time

Sick time

Medical Insurance 100% coverage

401K

Position is located in Buffalo, NY

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